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The Fibre-Metal® Speedy® Loop mounting system offers a quick and easy way to attach eye and...
It was on the Narrows Bridge in Tacoma, Wash., more than two decades ago that Jeri Rutherford first starting thinking it was time to change the world one butt at a time.
She was commuting home to Gig Harbor, Wash., when she was hit from behind by another car, the third time she’d been rear-ended on the bridge.
“I thought there should be fewer cars on the road,” Rutherford, 53, said. “If only more people rode their bikes, but I know that most people don’t ride their bikes because it’s uncomfortable.”
She finally decided it was time to do something about that when she experienced her own bout of seat discomfort in 2004 during a 400-mile ride from Boise, Idaho, to the Pacific Ocean.
After the ride she bought a welding torch and helmet and got to work. Over the next seven years she made more than 40 prototypes before coming up with what she calls the Carbon Comfort Saddle.